The festive season has arrived with full vigor. And it has brought immense business and growth opportunities for B2B companies. Festivals, be it Diwali, Halloween, Thanksgiving, Christmas, or New Year, are people’s emotions that drive their purchase decision. If you wish to be one of the top textile companies in India, make the most of this time to connect with your global clients.
A textile company in India or abroad must invest in good online and offline marketing strategies to increase sales, find and reach new customers worldwide, and boost engagement. In fact, festivities are also a good time to reconnect with your existing customers.
Entrepreneurs and small businesses like you and us prepare months in advance to meet the festive sales surge. You still have time to increase sales if you use one of the below-mentioned marketing tips and strategies provided by DMI experts, which will definitely strengthen your connection with your customers.
Run Festival Ad Campaigns:
Develop an exciting ad campaign that showcases your festival offers as a means to celebrate the festival. For instance, for Diwali, you could launch embroidered fabric collection or reintroduce ‘top-selling ethnic textile products to attract the right buyers worldwide.
You can connect with DMI trading experts to find out the markets where your niche buyers actively looking for your products the most and run ad campaigns in those locations. You can also get in touch with top silk and cotton buyers through DMI.
Provide Special Offers and Discounts:
Garment and apparel companies will be interested in buying new stock during the festival season, and you should use this customer inclination to introduce your business with new festive offers. They could be new customer discounts, free sample products, bigger discounts on the second order, and so on.
You could use TEXchange Global’s TEXauction tool for auctioning your offers and complete sales within a day.
Send Festive Greetings and Gifts:
Use the power of email and text marketing and the old traditional formula to send greetings and corporate gifts to your customer network.
You could also use this opportunity to inform your clients about new schemes, new launches, offers on the latest products, and other updates revolving around your business. For instance, DMI launched the World’s first Textile Trading Portal right before the festive season for all textile companies in India and abroad to sell and buy fabrics online from India hassle-free.
Use Digital Marketing and Sales Platforms:
As you know, digital marketing and online commerce are booming worldwide. And if you are wondering whether a B2B textile company can leverage the power of online sales, the answer is yes. Online trading platforms like TEXchange global can give your business and products the deserving exposure globally. TEXchange is free to use and is packed with innovative features and solutions for textile businesses.
You could also promote your B2B business on LinkedIn, Instagram, and Facebook in innovative ways. Work with a dedicated digital marketing company in India that can help you generate customer leads.
For more details, please contact our trading experts at DMI.
Wrapping up
Whether you are a local cotton buyer or one of the top textile companies in India, communication is the key. You may think B2B clients or corporate customers would be busy during the festivals. But honestly, this is the only time they would actively look for the best market prices for their enquiries and demands. So, create a good sales pitch and keep in touch with your clients now.
For marking new horizons, DMI is always there to help.
