By understanding what your buyer’s exact need is, you can easily contribute more to your company’s bottom line. DMI has more than 60 years of experience connecting B2B textile buyers and suppliers. We take this opportunity to share all we have learned about how top textile companies in India meet their cotton buyers’ needs and increase ROI.
Let’s start with the general B2B buying cycle from a leading textile company in India.
Most suppliers believe that the textile buying process has only two steps: The buyer has a need, and he finds a supplier to fulfill the requirement.
But it is an oversimplified process. With the advent of modern technology and digital means, much goes into the buying cycle depending upon products, quality, material, location, etc.
However, the current textile buying process reads something like this:
- A cotton buyer establishes a need and defines a solution for the need. He then determines the products that can meet the business’s needs.
- He weighs the pros and cons, such as cost, logistics, location, etc.
- He then defines the criteria to evaluate the solution or product and finds alternative products.
- He outlines the parameters to shortlist the top suppliers for cotton fabric online and asks for a sample, price quotations, and other things listed in the criteria from each supplier.
- He moves on to bid on the best suppliers and prices and finally initiates the product purchase.
However, before concluding, a modern textile cotton buyer commits to extensive market research, including Google reviews, social media, and website results, and accomplishes a series of smaller tasks.
Best Way to Meet the Needs of Your B2B Cotton Buyers
As a customer yourself, how do you search for information when you have an idea about your need? So, you must implement a few of the same tactics here to be present where your buyers search for you.
Be Present Where Cotton Buyers Are
If you need to find out yesterday’s cricket score, you might visit a sports channel. Most textile buyers get started like this. You need to know where the top buyers hunt for suppliers and the kind of enquiry they place when they get there.
Top textile companies in India are associated with DMI because 90% of textile buyers consider us as their niche source. Buyers contact us directly, and send their requirements, and we provide a list of suppliers that can cater to their needs.
However, there are other places where you need to leave your brand mark, such as online forums, online sourcing platforms, and becoming a thought leader with a thorough online presence.
Online Textile Directories
If your target buyer market is your current and nearby locations, a business listing in an online directory can help buyers find you more easily. Depending on how well you optimize your business’s online presence, search engines like Google will show your business on search results. Facebook, LinkedIn, and Google My Business are free business listing platforms that top textile companies in India recommend.
Digital Trading Platforms
If your business is not digitally optimized, the chance of finding the right buyer is reduced to 10%, honestly. The internet space is full of great platforms, like TEXchange, for textile trading and making B2B connections.
Registering your business on TEXchange.com lets you showcase your products and brand to serious buyers from India and worldwide. With features like TEXauction and TEXbulletin, you can find your next partner there.
Establish Yourself as a Thought Leader
If you want to indirectly pitch your products and capabilities to the right buyers, use content marketing strategies like blog writing. Blog writing is an indirect marketing solution that allows you to address the pain points or common problems of your customers in the business.
If you already have a blog, ensure it is appropriately optimized and does not miss out on any lead generation elements, like SEO and CTA.
If you need the hallmark to make your business the gold standard, contact DMI trading experts. We can help find the right buyers for all textile companies in India and outside. For more details, have a free consultation with us.
