When we think of different media channels to engage customers and sell textiles, Facebook, TEXchange, and Instagram are the first few platforms that come to mind. But Fabric Manufacturers in India forget the most used text-based application that has more users than Instagram and LinkedIn.
It is WhatsApp.
The average ‘message open rate’ on WhatsApp is around 98% compared to Email Marketing’s 30%, which is much higher than you’d ever get on any other social media platform.
WhatsApp has limitations, agreed. But it is the only platform that has the greatest number of daily active users, where you can buy and sell, promote, advertise, and engage with your customers free of cost.
You can create and broadcast images, voice messages, business locations, videos, documents, and even GIFs. Cotton suppliers can engage their buyers with personalized offers, while fabric manufacturers in India can share their new designs via WhatsApp Business and dedicated WhatsApp Groups.
WhatsApp Business Application
Imagine yourself as one of the leading textile companies in India, and your number is saved in the phone contact book of small-size cotton traders. Few of them decide to buy cotton fabric online from India, but they are not tech-savvy. They don’t know how to place orders through trading apps or websites. They don’t use email as well. However, these cotton buyers are active on WhatsApp because of the application’s ease of use.
If you have ‘WhatsApp Business’ installed (as opposed to the standard version) on your phone, you can efficiently interact with your customers and use its features to automate, filter, advertise, and quickly respond to inquiries.
How to Use WhatsApp Business Application for Your Textile Businesses
- Create a Business Profile with complete details about your company, such as your address, website, products and product description, email address, working hours, and business description.
- Create and save ‘Quick Replies’ to swiftly respond to customers’ frequently asked questions.
- Use Labels to organize your chats and contacts so that you can easily access them when required.
- Like Chatbots, Automate WhatsApp Business messages. If you are in a meeting, traveling, sleeping, or away from the phone, you might not be in a position to reply to your leads immediately. But they might expect your response sooner. You can engage potential customers with prompt and precise replies by automating texts like ‘welcome’, ‘be right back’, or ‘choose the best option’ messages.
- Just like email marketing, WhatsApp business allows you to analyze your Message Statistics. You can get real-time Insights into important metrics, such as how many of your texts were sent, delivered, and read.
- You can also register your business profile with a Landline number on WhatsApp Business.
- Send and receive Payments via WhatsApp with a simple tap.
- Users can ‘Click to Chat’ with you without saving your number through QR advertising. This feature can be embedded in Instagram, Facebook, and email marketing ads.
If you already use WhatsApp on your smartphone for personal use, download the WhatsApp Business app (WA Business) for your textile company.
The WA Business is built for both IOS and Android users keeping in mind small cotton suppliers and fabric manufacturers in India.
What are the Benefits of WhatsApp Marketing?
While it is required for business owners to get customers’ consent before promotional messages, WhatsApp has several benefits that overcome its deficits.
Zero Barrier to Entry
First, customers have your number stored on their phones, meaning you have converted a warm lead already. Second, since WhatsApp allows you to talk to your customers via a platform they’re already using, the barrier to entry is significantly low. And third, as most users check their texts several times a day, it is the easiest way to get in touch with them, process orders, and improve relationships.
Top Messenger App in Several Countries
Over 128 countries consider WhatsApp their primary communication and texting channel. This allows you to reach cotton buyers in global marketplaces quickly and offer tailored services to each far better than Instagram, Email, and Facebook can.
WhatsApp is Lightning Fast in Responding
One of the most frustrating things in B2B marketing is waiting for an email or phone response. Since WhatsApp messages are shorter and more direct than emails, you can reply to or react to your customer’s queries and problems ten times faster, reducing the chances of attrition.
Makes Partnership Intimate & Trustworthy
Reaching your customer’s email inbox shows your credibility, but reaching your contact list proves your credibility. It is one of the higher levels of trust. It not only shows users’ faith and confidence in you but also makes your partnership more intimate and steadfast.
Textile companies in India can use WhatsApp to increase online sales in several ways. It can be used as a mobile storefront, promotional tool, and product demo channel. Cotton suppliers can also provide a direct link to shipment tracking and deliver post-sales customer support.
There are other channels that can help you boost your sales online. With TEXchange, you can enjoy several advantages, like instant sales, live auctions, price comparison, and transparent deals. So, whether you join WhatsApp Business or TEXchange, we guarantee the results will be in your favor.
